Digital Media (Cambridge Technical) L3 Extended Certificate


Examination Board: OCR


Who should take the course?


Due to changes in A Level curriculum and assessment, some students who would generally undertake an academic qualification may benefit from taking an Applied General Vocational Qualification that is designed for progression to Higher Education. The course is designed to incorporate a refreshing and exciting content; that is up-to-date, engaging, fit for purpose and suitable for the needs of students in 2018 and beyond.


You will enjoy this course if you would like to develop:

  • An understanding communications and people.
  • The ability to apply your creative skills and knowledge to solve problems.
  • skills in project and time management
  • An understanding of the consequences of using computers, including social, legal, ethical and other issues.
  • An awareness of emerging technologies and an appreciation of their potential impact on society.

What is the course about?


Students will develop professional and social skills through interaction with performers, clients and peers; as well as theoretical and technical knowledge and understanding to underpin these skills. This will allow their creativity and flair to be harnessed in the design and production of media products used within the industry.


Students will develop conceptual ideas, and visualise these all the way through the production cycle; from planning and pre-production right through to editing, post-production and presentation of products. They will also learn how to analyse target audience requirements, research market demand and bring a media concept alive working in line with legal and regulatory requirements, in a safe and effective way, protecting themselves and those they are working with from injury or harm.


How is it assessed?


Three mandatory Units (240 GLHs)


  • Unit 1 - Media Products & Audiences (Exam)

All media based work to create products that meet the needs of specific target audiences. The aim of this unit is for students to develop their understanding of how different media institutions operate in order to create products that will appeal to specific target audiences


  • Unit 2 - Pre-Production and Planning (Exam)

This mandatory unit forms the foundation of the course. The knowledge and understanding developed in this unit is transferable to a number of other units.

By completing this unit, students will understand the pre-production process the creative media industry follows when creating a product.

They will learn how to carry out research in the planning stage of a media production and about the various acts of legislation that need to be considered.


  • Unit 3 - Create a Media Product (Internal Assessment)

Media products have a range of different purposes. Whether it is to advertise and promote a product or service, inform an audience of a cause or engage and entertain an audience. The aim of this unit is for your students to develop knowledge and understanding of the production processes of producing a media product from one of the following:

  • Print-based product
  • Audio-visual product
  • Audio product.


  • Plus, 120 GLHs from optional units.

The qualifications allow for a high degree of flexibility with the choice of units that make up the qualifications, so students can specialise in the specific areas of the subject that interest them most.


Where will it take me?


Providing our students with qualifications that are right for your chosen destination will better equip you for the future.

Students will also gain an understanding of how different businesses and organisations in the media sector work. When it comes to progression or employment, you will learn about the variety of opportunities available to you, and the roles and responsibilities of media businesses and organisations within the sector. This will make sure that you develop clear ideas about where you might like to take your career and what progression routes you would like to follow.

Cambridge Technicals provide a strong base for progression to university, apprenticeships or work and are recognised for UCAS tariff points.